Newborns
Giving hope to newborn lives
Newborns, a neonatal trust, was established to raise funds for a wing of the Groote Schuur hospital which has provided innovative care to premature babies for decades.
Kite was asked to create a brand for the trust, and then to conceptualise a campaign that would raise funds for 20 incubators. We achieved the challenge and went on to raise another 20 for hospitals nationwide.
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![newborn promo](https://i0.wp.com/kitectn.com/wp-content/uploads/2023/10/nb_promo.jpg?fit=800%2C500&ssl=1)
![newborn pnp](https://i0.wp.com/kitectn.com/wp-content/uploads/2023/10/nb_pnp.jpg?fit=800%2C500&ssl=1)
![newborn pnp](https://i0.wp.com/kitectn.com/wp-content/uploads/2023/10/nb_pnp2.jpg?fit=800%2C500&ssl=1)
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![newborn facebook](https://i0.wp.com/kitectn.com/wp-content/uploads/2023/10/nb_fb.jpg?fit=800%2C500&ssl=1)
![Newborn](https://i0.wp.com/kitectn.com/wp-content/uploads/2023/11/nb_social-two02.jpg?fit=800%2C500&ssl=1)
![newborn website](https://i0.wp.com/kitectn.com/wp-content/uploads/2023/10/nb_websiteW.jpg?fit=800%2C500&ssl=1)
Raising 20 new incubators
Groote Schuur Hospital had a shortage of incubators. If an incubator isn’t available, the only alternative is to keep a premature baby in a cardboard box. To prevent this, we created a campaign appealing for money to buy 20 new incubators. This was supported by press, radio, social media and in-store promotion. Pick n Pay, a supermarket chain, displayed the posters and ran the promotion at their tills. You could either donate by filling in a short form and placing it in the box, or by donating your loose change at the till.