Captivating sanware at captivating prices

One of Kite’s first clients, Italcotto, asked Kite to revitalise what had become an indistinguishable presence in the busy marketplace of tiles, taps and bathware. They also needed us to address the false consumer perception that they were an expensive place to shop.

Kite created a new brand style, and a premise of ‘Captivating Tiles, Captivating Prices’. Through a number of campaigns and promotions, Kite cemented Italcotto’s current status as one of Cape Town’s prime tile and bathware destinations.

What we did: Brand narrative, Brand identity, Brand architecture, Radio advertising, Website design, Website development, Digital marketing, Print design, Print advertising, Brochureware, Direct marketing, Promotions, Product launches, Vehicle graphics, Building graphics, Image creation

Direct Mail
To advertise the new Stonetech tile range to architects, we created a xylophone with the tiles and delivered it to them. A card attached to the xylophone sticks explained the ’tiler’s ping’, a building trade term for tapping a tile to check its quality. By having the tiles laid out as a xylophone the architects are encouraged to ‘ping’ them, thus hearing and seeing the quality of the tiles.

A campaign created to showcase Italcotto’s distractingly beautiful products.

Building graphics
Italcotto’s shop need a spruce up. We helped by creating banners and murals showcasing their product in a simple graphic way.

Homage to Zapiro
Street posters strategically placed over Zuma’s election campaign. Zuma is infamous for stating that he had showered rather than wearing a condom to ward off the risk of contracting HIV.

21st Birthday Sale
An in-store sale supported by press advertising, radio, billboard, social media and in-store marketing material.