Italcotto

Xylophone The challenge was to advertise the new Stonetech tile range to architects. We created a xylophone using the tiles.

Italcotto

Xylophone (detail) A card attached to the xylophone sticks explained the 'tiler's ping', a building trade term that means to tap or 'ping' a tile to check
its quality.

By having the tiles laid out as a xylophone the architects are encouraged to 'ping' them, thus hearing and seeing the quality of the tiles.