Gordons Gin

Swizzle sticks A direct mail piece to be sent to the Gordons database at the outset of summer, encouraging the recipients to try out new recipes and ideas for drinking Gordons over the summer months.

On opening the box the recipient discovered a set of swizzle sticks shaped like gardening implements, and a brochure filled with outdoor-inspired ideas for drinking the gin.

One recipient took the time to write a letter of thanks to Gordons, expressing her delight at the pack.